The Neuroscience of Messaging that Works
How do people remember, believe, decide, and act—and what does that mean for the way we communicate?
In this PSG Consulting Conversation, Page Gardner is joined by Dr. Jiggy Geronimo, Kate Catherall and Dr. Drew Westen, to explore the research behind emotions-first communication and why rational, poll-tested messages can fall short when they fail to create emotional resonance.
Drawing on neuroscience, social psychology, message research, and the new Feelings Over Facts: Embracing an Emotions-First Narrative Strategy report, the discussion examines motivated reasoning, shared values, belonging, storytelling, social proof, visual communication, repetition and the role of trusted messengers. The speakers also offer a practical framework for understanding an audience’s emotional landscape and developing narratives designed to capture attention, create connection and move people toward action.
You can view the full report, guide and practitioner workbook here.
Download the Feelings Over Facts Slides