Continuing in the tradition of bringing new insights and new voices to important topics, Gardner runs a First Mondays Webinar series. These are designed to bring an array of new voices to the conversation about the critical issues we face today as a democracy.
Women have been equal partners in the success of this country’s advancements and achievements. They aren't always recognized, but surely, without their contributions, our country would be less advanced, less prosperous and less respected in the world.
Women’s power to author their own lives is centered on voting — refusing to let politicians determine their future is fundamental.
Women have been equal partners in the success of this country’s advancements and achievements. They aren't always recognized, but surely, without their contributions, our country would be less advanced, less prosperous and less respected in the world.
However, new attacks on women and their roles in the political, cultural, economic and family spheres threaten not only women, but the very advancements this country needs to be competitive in the 21st century and beyond. Those who seek a return to the past where women were seen as “less” shortchange the country.
Women’s power to author their own lives is centered on voting — refusing to let politicians determine their future is fundamental.
But there are many dynamics at play in thinking about how women see themselves in the world and their relationship to the political system. There are many competing forces and demographic differences that drive key segments of “the women’s vote.” Women are not a monolith.
To explore this topic in all its richness, we've convened the most knowledgeable strategists and pollsters: Anna Greenberg, Celinda Lake and Molly Murphy.
Download Celinda Lake’s Slides
Download Molly Murphy’s Slides
A substantial segment of the electorate has not been identified, modeled, or targeted precisely with nuanced communications. They do not like President Biden or Donald Trump, and some won't vote for either, leading to a substantial third-party vote. These voters are “Double Negatives.”
But, for the first time, we have a way to target these voters. This is a real breakthrough. Ultimately, this could be a game changer in determining the outcome of the election.
There is a substantial segment of the electorate that has not been identified, has not been modeled and has not been targeted precisely with nuanced communications. They do not like President Biden, do not like Donald Trump, and a subset of this group won't vote for either, leading to a substantial third-party vote. There are always voters like this in every election cycle. However, in 2024, they represent — potentially — 25% of the electorate. These voters are “Double Negatives.”
But, for the first time, we have a way to target these voters accurately. This is a real breakthrough in terms of being able to reach this group; changing the dynamics of the election along with the composition of the electorate. Ultimately, this could be a game changer in determining the outcome of the election.
This month, a unique model identifying these “Double Negatives" was shared for the first time. The team on this project has decades of experience. Page S. Gardner, Principal of PSG Consulting, worked with TargetSmart, represented by veteran political strategist Tom Bonier and predictive modeling expert Danny Metcalf along with Geoff Garin, President of Hart Research. This webinar is co-presented by PSG Consulting and Innovating for the Public Good: R&D for Democracy.
$18 billion dollars will be spent in the 2024 elections by candidates and advocacy organizations. Good news for some, but how can we judge if it is worth it? This month, we heard from admired strategist, Hal Malchow, about how current spending decisions may be improved and diversified. Hal’s new book, Reinventing Political Advertising, explores new ways to think about television advertising in this election cycle and beyond.
$18 billion dollars will be spent in the 2024 elections by candidates and advocacy organizations. Good news for some, but how can we judge if it is worth it? This month, we heard from admired strategist, Hal Malchow, about how current spending decisions may be improved and diversified. Hal’s new book, Reinventing Political Advertising, explores new ways to think about television advertising in this election cycle and beyond.
Hal was joined by Aaron Strauss, someone well known for his strategic acumen and adherence to research and data-driven programs. Aaron is part of Future Forward — a multi-million dollar advertising effort to support President Biden.
This month was structured a bit differently. Hal presented his thesis, along with the data to support it. Then we had an engaging question and answer period between Hal and Aaron...which brought to light additional facets of this proposal.
Artificial Intelligence is in its infancy in terms of changing the workplace and workforce, education and learning, and the structure of economic systems. The impact of AI on elections has the potential for immense implications.
What are the tools we can use in 2024, and how do we address them in the future?
Artificial Intelligence is in its infancy in terms of changing the workplace and workforce, education and learning, and the structure of economic systems. The impact of AI on elections has the potential for immense implications. Attention has been focused, to a large extent, on its capacity to do harm and deceive. While recognizing that concern, we also need to understand how to use this tool to our benefit and how to stop playing whack-a-mole defense. These approaches are short term strategies; longer term ones are needed as well. What are the tools we can use in 2024, and how do we address them in the future?
This month, we were joined by three diverse experts in the field of AI: Samir Saluja and Darin Klein of Derive One (D1) and Matt Lackey of Tavern Research.
Download Derive One’s Slides
Listen to this Episode on Spotify
Listen to this Episode on Apple Podcasts