We hear all the time that America is deeply divided. But on many of the issues that affect people’s everyday lives, most Americans actually agree.

As screenwriter and political strategist Billy Ray points out, there’s broad support for core Democratic ideals, like raising the minimum wage, taking on climate change, investing in infrastructure and standing up to Big Pharma.

The problem isn’t the issues. It’s that Democrats have a branding problem. Despite spending billions in the 2024 election cycle, many Americans are still unclear what Democrats stand for. More than our opposition to Donald Trump, future communications must contribute to a larger narrative focused on our shared values.

This conversation is part of PSG Consulting’s ongoing work to convene thoughtful voices to discuss effective narratives for the road ahead. Rewatch the 2025 Narrative Series and learn more here.