The Path to Power: How to Defeat the Us versus Them Republican Strategy
If we are to revitalize our country, it is essential to understand how the Right achieved its goal of changing the operating environment in which elections are held and public policies debated.
One of their most effective strategies has been to pit groups of Americans against each other. One group becomes an existential threat to the other.
“Othering,” as it’s known in research and policy circles, is increasingly recognized as a keystone to success by those who believe America’s democracy is not in their best interest.
Innovating for the Public Good’s multi-phased research has shown its potency among various – if not most – audiences. And it is particularly effective in an environment where more and more Americans feel like they are losing power and the ability to manage their lives.
The latest research between Innovating for the Public Goodand the incredible team at Hart Research provides a way to not only understand the power of othering but also to develop strategies and tools to undercut its impact writ large versus the current whack-a-mole approach. We were joined this month by three members of the Hart Research Team: Geoff Garin, Corrie Hunt and London Wagner.
You can download both the slides shared in this month’s presentation, along with an extended deck, below.